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US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why

May 1, 2024

By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...

US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why

LAUREN FISHER

GM Business Intelligence
Advertiser Perceptions

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CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?

Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...